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Box Office

Coverage of box office narratives and how they get spun.

How opening weekends, holds and international runs get read, and what those stories actually tell a viewer deciding what to see.

2 articles

An empty multiplex auditorium with a large screen and rows of centered seats before a premium-format showing.

Blockbuster Cinema

Spider-Man: Brand New Day Has Not Earned an IMAX Upgrade

No verified presentation details or opening-weekend evidence support an automatic premium upgrade yet. Treat the format badge as a prompt to check the auditorium, not a quality verdict.

Nadia Okonkwo · 7 min read

Other impacts

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